Product Feed

Your DPA campaigns are only as good as the product feed behind them. Titles that read like internal SKU codes, images below spec, prices that don’t match checkout, and 24-hour sync delays all silently cap your DPA performance — invisibly, without any error in Ads Manager. This category covers the full Shopify product feed system for Meta: field optimisation, common catalogue errors and how to fix them, sync frequency, image requirements, custom labels for campaign segmentation, and catalogue structure best practices.

Start with the pillar — Shopify Product Feed for Meta Ads: The Complete Guide — then use the cluster articles to fix specific feed issues, optimise individual fields, and set up the catalogue structure that gives you campaign-level control over which products get which budget.